Press

The landscape of retail and entertainment is evolving rapidly in 2025. Consumers increasingly seek experiences over transactions, pushing developers to create spaces that seamlessly blend shopping, dining, entertainment, and community engagement. Across…

REBusiness Online featured “Tech-Driven Experiences Reposition Northeast Malls for Next Generation of Shoppers” an article written by OTL’s CEO J. Wickham Zimmerman. In the Northeast’s evolving commercial real estate landscape, mall owners…

Western Real Estate Business featured “The Tech-Forward Mall Is Here — And Gen Z Is Leading The Charge” an article written by OTL’s CEO J. Wickham Zimmerman. Mall owners and operators have…

Discover insights from J. Wickham Zimmerman, CEO of Outside the Lines, in an article featured in Buildings Magazine where he shares how Artificial Intelligence helps Property Professionals. The right AI investment…

Civil + Structural Engineering Safety featured “How to navigate Unique Locations and Stay Safe,” an article written by OTL’s VP of Engineering and Preconstruction, Thomas Real. While the rate of onsite…

Mountain View Village and its large water fountain now has a new ripple to its effect.  Aquarius Interactive™,  a new patented artificial intelligence technology created by design-build construction company Outside…

Multi-Housing News featured "Why Luxury Amenities Matter for Office-to-Residential Conversions" an article written by OTL's CEO J. Wickham Zimmerman. As the U.S. faces a growing housing shortage, particularly in Western cities,…

OTL’s Vice President of Administration Sarah Shores will join a panel of female leaders to speak about women in the construction business during a luncheon event hosted by Construction Financial…

Riverton, UT — Coinciding with increasing demand for immersion, experience, and innovation across the retail entertainment and hospitality industry, design-build construction company Outside the Lines (OTL, Inc.) has launched Aquarius…

Outside the Lines (OTL), a design-build construction company, has launched Aquarius Interactive™, a new patented AI technology that is transforming the way guests interact with commercial property amenities.