Increasing Engagement with Technology: How AI is Making a Splash

J. Wickham Zimmerman, CEO of Outside the Lines, looks at why artificial intelligence is the perfect technology partner for theme parks.

As AI becomes more integrated into seemingly every industry, its usefulness to theme parks is becoming even more apparent, especially when it comes to creating unique and personalised guest experiences.

AI is the perfect technology partner for theme parks for two reasons: First, it can track, sort and analyse vast amounts of data, including last visit, ride preferences, and more. Second, the more data AI technology collects, the smarter it grows, which means it can continue to improve guest experiences as it learns.

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