Experiential Features and Data-Driven Marketing: Texas Retails Adapts for The Future
Posted in News -
Discover insights from OTL’s Vice President of Administration Sarah Shores in an article featured in REDNews’ December 2024 issue, where she dives into the details of our interactive water feature at EpicCentral in Grand Prairie, Texas, and its transformative impact.
In an era when online shopping has transformed consumer habits, Texas retailers are finding innovative ways to draw shoppers back to physical spaces. One standout approach: integrating experiential elements like interactive fountains and themed environments that deliver an immersive experience for visitors and encourage lingering.
In the article, Sarah says, “Since the pandemic, there has been a significant shift towards creating experiences for retail shoppers, to give consumers a compelling reason to visit a brick-and-mortar store that they can’t get online.”
Read the full article here.
