AI Drives Show-Fountain Experiences

Water Shapes featured “AI Drives Show-Fountain Experiences,” an article written by OTL’s CEO J. Wickham Zimmerman.

Consumers have always been attracted to show fountains’ dazzling displays, featuring artfully choreographed water jets accented by colors, lights, music and other effects.

Over the last few years, however, artificial intelligence has enabled us to create next level experiences around water features that are more engaging than ever. We’ve found that applying this technology to fountains can dramatically elevate foot traffic, increasing the length of stay and dollars spent at the sites where these water features are installed. The result is a boost in revenue that benefits owners, their tenants, and a host of other stakeholders.

This year, our team at OTL has been hard at work deploying a new Al technology we developed called Aquarius Interactive. Our goal was to add value to water features by increasing guest engagement—without having to get wet. With Al applications taking off in nearly every aspect of society, improving efficiency and convenience for everyone involved, we knew that this technology would enable us to bring next-level experiences to our water features and add value to the commercial properties where these projects are located.

Read the full article here.