Retail’s new Anchor Tenant? Public Spaces

OTL Unveils Entertainment Show Fountain
at $3 Billion Legacy West Development in Plano, Texas

PLANO, Texas, (June 5, 2017) – Outside the Lines (OTL), a design-build construction company that specializes in creating one-of-a-kind water features, rockwork and themed environments, has unveiled a state-of-the-art, iconic show fountain that will serve as the public centerpiece of the new mixed-use Legacy West development in Plano, Texas.

“Public spaces are the new anchor tenant in retail,” says J. Wickham Zimmerman, Chief Executive Officer of OTL. “Now more than ever, retail owners recognize the importance of integrating thoughtfully designed gathering spaces, artful show fountains, and central park areas to drive foot traffic and transform their centers into world-class destinations.”

OTL’s entertainment show fountain, which encompasses 3,500 square feet across three separate basins, will consist of 131 nozzles to create a choreographed water show that dances in synchronized movement to 14 individually programmed songs and 398 LED lights.

“
This fountain will deliver a crowd-stopping water ballet, making Legacy West a must-visit destination for residents and visitors in this rapidly growing submarket
”
Wickham Zimmerman, Chief Executive Officer of OTL

Situated in the central plaza along a main street thoroughfare, OTL’s fountain is directly adjacent to luxury apartments, restaurants, and retailers in a high traffic, open-air setting, and serves as the focal point of the retail entertainment center.

“Our design concept creates a multisensory, dynamic, fully-integrated art and entertainment experience that entices shoppers to come to the center and to stay longer,” explains Zimmerman, who notes that a recent study by MIT and Path Intelligence Ltd. found that shopping centers with vibrant public spaces, programming and entertainment features saw a considerable increase in average length of stay, resulting in higher revenue streams and overall sales.

“For every 1% increase in consumer length of stay, sales increase by 1.3%,” Zimmerman continues. “By integrating a memorable focal point where guests can gather and socialize, we are supporting stronger retail sales, while also attracting retailers who are willing to pay a premium for space directly adjacent to this attraction.”

Fehmi Karahan, the developer and mastermind behind the entire Legacy West mixed-use project, adds, “OTL’s spectacular dancing fountain is the hallmark of Legacy West. Today’s best mixed-use developments feature outdoor entertainment zones that integrate seamlessly into the surrounding environment while also standing as iconic destinations of their own. This fountain does just that.”

In addition to OTL’s fountain, Legacy West boasts a vibrant streetscape with landscaped plazas and canopied patio areas, as well as a one-of-a-kind food hall with a vast selection of local food concepts and dining experiences. The overall development is at the epicenter of tremendous growth and revitalization underway in Plano, Texas.

“Plano is one of the fastest-growing cities in the nation and is in the midst of rapid urbanization, making it the perfect location for Legacy West,” affirms Karahan. “Toyota recently relocated its headquarters to the area, and a number of other Fortune 500 companies such as Boeing, JCPenney, and Liberty Mutual are also located here. As the latest addition to what many are calling the ‘City of the Future,’ Legacy West will serve as a catalyst for future job growth in the area.”

Located just 22 miles north of Dallas, Legacy West is one of the largest mixed-use developments in North Texas and features over 415,000 square feet of retail and restaurant space; a 55,000 square-foot food hall; more than 1,200 luxury apartment units; two stunning, high-rise luxury living towers; a 24-story condo tower with 94 residences and 127 urban villas; a 303-room Renaissance Legacy Hotel; and over 325,000 square feet of Class A office space, all within a dynamic live/work/play setting.

Legacy West is now open to the public. Retailers include West Elm, Tommy Bahama, Tesla, Fabletics, and Coach, among others. Restaurants include North Italia, Del Frisco’s Double Eagle Steak House, True Food Kitchen, Earls Kitchen + Bar, Starbucks Reserve, and more. The center is located at 5905 Legacy Drive in Plano, Texas.

Headquartered in Newport Beach, California with a regional office in Dallas, Texas, Outside the Lines (OTL) is a design-build themed construction company creating one-of-a-kind rockwork, water features and themed environments for retail entertainment, hospitality, gaming, and golfing projects around the globe.

As creative leaders in design and construction, OTL increases the value of commercial properties and residential estates by creating spectacular, entertainment-driven features. Comprised of the themed industry’s most creative visionaries and the best artisans, the OTL team delivers the highest quality project management to transform any project into a world-class destination. Notable projects include Pechanga Resort & Casino in Temecula, California; Grand Park in Los Angeles, California; Station Park in Farmington, Utah; The Village at Meridian in Meridian, Idaho; and City Creek Center in Salt Lake City, Utah, among others.

Contact:    
Katie Kea or Jenn Quader
Brower, Miller & Cole
(949) 955-7940
KKea@browermillercole.com